| Methodology of Fashion Merchandising by Modularization Operation Management |
| 李俊 吴海燕 张渭源 |
| 关键词：方法论 商品学 营销模式 模块化运转经营 商标概念 市场营销 |
| 主要内容：Based on the requirements of applying information technology to reform the traditional fashion industry, the method of fashion merchandising management in some medium-sized enterprises is discussed. By analyzing the actual domestic fashion industry environment, ideal model that could quickly respond to the market's changes is proposed which includes naming brand, target-market position, circumstances analysis and popularity anticipation, brand concept and style setting, fashion design, fashion category component, and sale strategy. |
| 《东华大学学报：英文版》 2003,20(2).-56-58 |
| 全文下载请进入http://hightech.stlib.cn/tpi_1/sysasp/include/index.asp |
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